CLARET

Privacy Policy

Last revised: March 12, 2026

General

At Claret Wine LLC ("Claret Wine," "we," "us," or "our"), we care about your personal information and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information through our website, mobile applications, and related services (collectively, the "Service").

By using the Service, you agree to Claret Wine's collection, use, and sharing of your personal information in accordance with this Privacy Policy.

Please note that we may test, develop, and improve our product features over time. As a result, some features described in this Privacy Policy may not be available to all users or in all jurisdictions.

Information We Collect

When you use the Service, Claret Wine may collect the following categories of personal information about you.

a. Account Registration

To create an account, you may provide us with information such as your:

  • name
  • username
  • email address
  • password
  • account preferences

You may also register or log in using a third-party authentication provider, such as Google or Apple. If you do so, we may receive certain information from that provider, such as your name, email address, and unique account identifier, subject to that provider's settings and permissions.

b. Profile Information

If the Service allows you to create a profile, we may collect information you choose to provide, such as:

  • display name
  • profile image
  • tasting interests
  • wine education goals
  • saved preferences
  • learning history

Unless expressly stated otherwise in the Service, profile information is used to operate and personalize your account experience and is not intended to be publicly searchable.

c. Learning and Usage Data

We collect information about how you use the Service, including:

  • courses, lessons, or modules you access
  • quiz responses and progress
  • bookmarks, saved wines, or saved regions
  • session duration
  • feature usage
  • preferences and settings
  • interactions with content

We use this information to provide the Service, personalize your experience, and improve our products.

d. Device, Log, and Technical Data

When you use the Service, we may automatically collect certain technical information, such as:

  • IP address
  • browser type
  • device type
  • operating system
  • app version
  • referring pages
  • pages viewed
  • dates and times of access
  • crash reports and diagnostics

e. Payment Information

If you purchase a subscription or other paid feature, payment transactions may be processed by a third-party payment processor. We may receive transaction-related information such as:

  • billing status
  • subscription type
  • renewal dates
  • limited payment metadata

We do not store full payment card numbers unless expressly stated otherwise.

f. Communications

If you contact us directly, we may collect the information you provide in your communications, such as:

  • your name
  • email address
  • account details
  • support request content
  • attachments or screenshots you send us

g. Cookies and Similar Technologies

When you access our website, we may use cookies, pixels, local storage, and similar technologies to collect information about your browsing activity and preferences.

These technologies may be used to:

  • keep you logged in
  • remember preferences
  • analyze traffic and usage
  • improve performance
  • support advertising and marketing efforts

You may be able to control cookie preferences through your browser settings or any cookie preference tools we make available.

h. Analytics Information

We may use analytics tools, such as Google Analytics or similar providers, to better understand how users engage with the Service. These tools may collect information about your use of the Service and your device or browser.

How We Use Your Information

We may use your personal information for the following purposes:

a. To Provide and Improve the Service

We use personal information to:

  • create and maintain your account
  • provide educational content and app functionality
  • personalize lessons, recommendations, and learning paths
  • process subscriptions and transactions
  • troubleshoot issues
  • improve usability, performance, and product quality
  • develop new features

b. To Communicate With You

We may use your email address or other contact information to send you:

  • account and security notices
  • password reset emails
  • subscription and billing notices
  • product updates
  • service announcements
  • educational reminders and tips
  • marketing communications, where permitted by law

You may opt out of non-essential promotional communications using the unsubscribe link in those messages or through your account settings, where available.

c. To Maintain Security and Prevent Misuse

We may use personal information to:

  • detect fraud, abuse, or suspicious activity
  • enforce our Terms
  • protect our rights, users, and the Service
  • investigate violations or misuse

d. To Comply With Legal Obligations

We may process personal information as necessary to comply with applicable law, legal process, governmental requests, or regulatory obligations.

e. For Advertising and Marketing

We may use personal information, including device identifiers, cookies, and usage data, to:

  • measure the effectiveness of advertising
  • understand user acquisition channels
  • show you promotions or offers
  • provide personalized advertising where permitted by law

You may have rights to opt out of certain targeted advertising or sharing activities, as described below.

f. De-identified and Aggregated Information

We may de-identify or aggregate information so that it can no longer reasonably identify you. We may use such de-identified or aggregated information for any lawful purpose, including analytics, research, product improvement, and business planning.

How We Share Your Information

We may share your personal information in the following circumstances:

a. Service Providers

We may share information with vendors and service providers who perform services on our behalf, such as:

  • hosting providers
  • cloud infrastructure providers
  • analytics vendors
  • customer support tools
  • email delivery providers
  • payment processors
  • security and fraud prevention providers

These providers are permitted to use personal information only as needed to provide services to us or as otherwise permitted by law.

b. Business Transfers

If Claret Wine is involved in a merger, acquisition, financing, reorganization, asset sale, or similar transaction, your information may be transferred as part of that transaction.

c. Legal and Safety Reasons

We may disclose personal information if we believe in good faith that doing so is necessary to:

  • comply with law or legal process
  • respond to lawful requests by public authorities
  • protect our rights, property, or safety
  • protect the rights, property, or safety of others
  • investigate fraud, security issues, or unlawful activity

d. With Your Consent or Direction

We may share your personal information with third parties when you direct us to do so or otherwise consent.

Legal Bases for Processing

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction requiring a legal basis for processing, we process personal information on one or more of the following bases:

  • to perform our contract with you
  • to comply with legal obligations
  • for our legitimate interests, where those interests are not overridden by your rights
  • with your consent, where required

Our legitimate interests may include operating and improving the Service, securing our systems, communicating with users, understanding usage trends, and promoting our business.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • know what personal information we collect about you
  • access a copy of your personal information
  • request correction of inaccurate personal information
  • request deletion of your personal information
  • object to or restrict certain processing
  • withdraw consent where processing is based on consent
  • opt out of certain targeted advertising or sharing
  • request portability of certain personal information you provided to us
  • not be discriminated against for exercising your rights

You may also be able to update certain account information directly through your account settings.

To exercise any privacy rights, please contact us at hello@getclaret.wine or through the contact information listed below.

We may need to verify your identity before fulfilling your request. Your rights may be limited in some circumstances, such as where we are legally permitted or required to retain information.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • provide the Service
  • maintain your account
  • fulfill the purposes described in this Privacy Policy
  • comply with legal obligations
  • resolve disputes
  • enforce our agreements
  • protect our business interests

We may retain de-identified or aggregated information indefinitely.

Children's Privacy

The Service is intended for a general audience interested in wine education, and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take steps to delete that information.

If you believe a child under 13 has provided us with personal information, please contact us at hello@getclaret.wine.

If applicable law in your jurisdiction sets a different age threshold for digital consent, we will comply with those requirements.

Do Not Track

The Service is not designed to respond to "Do Not Track" signals sent by browsers.

Links to Third-Party Websites and Services

The Service may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices or content of those third parties.

Any information you provide to third-party services is governed by their own privacy policies, not this Privacy Policy.

International Data Transfers

Claret Wine is based in the United States and may process personal information in the United States and other countries where we or our service providers operate.

These countries may not provide the same level of data protection as your home jurisdiction. Where required by law, we will take appropriate steps to provide adequate safeguards for international data transfers.

Supplemental Terms in Certain Jurisdictions

If you reside in a jurisdiction with additional privacy protections, including California, the European Economic Area, the United Kingdom, or other jurisdictions with applicable privacy laws, you may have additional rights and disclosures under local law. To the extent required by law, those supplemental rights will apply.

Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

If we make material changes, we will provide notice as appropriate under applicable law, such as by posting an updated policy on the Service, updating the "last revised" date above, or providing additional notice.

Your continued use of the Service after an updated Privacy Policy becomes effective means that the updated Privacy Policy applies to your use of the Service.

Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Claret Wine LLC
[Company Address]
[City, State ZIP]
United States

Email: hello@getclaret.wine

If Claret Wine LLC is acting as the data controller for purposes of applicable privacy law, it is the entity responsible for your personal information under this Privacy Policy.